...while making most fiction films pale in comparison with its extraordinary dose of suspense, action, twists—and humor.

From the start, Found Object had a dual identity: it was a documentary company driven by a deep passion to investigate human rights and social justice issues, while it was also a producer of short-form videos for non-profits and corporate social responsibility campaigns. Under one name, it maintained two distinct logos and websites.

This has made sense in the beginning. Found Object, however, started to assume more and more control over the NGO and CSR content it was creating, and within a few years, it was developing and managing nationwide social impact campaigns from start to finish.

Since campaigns could include both documentaries and short form promotional content, it has become increasingly difficult—and also pointless—to draw a line between the company's parallel activities.

VISIT WEBSITE

The most important was that they had an immense body of work—over a hundred videos produced for a multitude of campaigns—but all of that was dispersed on their clients' media channels. Prospects never saw the scope of Found Object's experience, and they had to dig through endless playlists on social media sites to find the content that was most relevant for them.

On top of this, both of Found Object's websites looked dated, and still reflected its beginnings as a small video production company, instead of what it had become: a well-resourced creative agency that runs ambitious, large-scale campaigns.

In order to convey what the firm can do today, we needed to redesign not only the brand's aesthetics, but also its website's content architecture.

The management was enthusiastic about our proposal, and we agreed to refresh their marketing materials, and create an entirely new, immersive website that can put Found Object on the map for even larger clients by demonstrating the breadth of their experience.

After assessing several methods for presenting such a huge body of work, we decided to delineate broad thematic categories that the content could be grouped into.

In parallel, we developed a fast, Javascript-based library that allowed visitors to sort the entire collection of works either by client or by the themes we defined. Because people were able to refine their selection without reloading the page, they could find content that was relevant for them in a matter of seconds, while getting a clear impression of the company's extensive experience.

The Javascript library has also allowed Found Object to highlight their best videos with a few clicks, provide direct links to works produced for a specific client or campaign, or quickly build handpicked galleries for prospective clients.

We saved (and retouched) a new thumbnail, and wrote a new title for each video, keeping in mind that they have to be appealing also for those who've never heard about the respective client or campaign.

On the website, we developed several gateways into the central library of works, ensuring that everyone who enters the site will eventually visit it and starts to play with the options.

VISIT WEBSITE

...but it also finds the stories that are worth filming, and builds massive, multi-year campaigns around them.

Once content strategy was locked in place, we redesigned the brand's aesthetic. Our central aim was to convey clarity, effectiveness and Found Object's ability to produce unique insights and open up opportunities that clients didn't know were there.

To maintain continuity, we took one of the company's existing logos, developed by freelance designer Solgil Oh. We refined and recolored it, and used its double circles as a pattern in central spots on the website, and in Found Object's revamped marketing collaterals.

The company received overwhelming positive feedback on the new website. Since then, it has made heavy use of the Javascript gallery in its business development endeavors, and successfully secured long-term contracts with a range of high profile clients.

VISIT WEBSITE